A brave client, a powerful film.
***Trigger warning***
The film below opens with disturbing testimony of sexual violence in wartime.
‘In modern wars, it is more dangerous to be a woman than a soldier.’
When you work with important causes, facts like this hit you with a brutal power. We have huge respect for the work of Women for Women International, and even more for the woman who courageously shares some of her deeply harrowing story in this film that launched a major campaign.
It takes a brave client to brief this kind of work, and to allow their complex cause to be simplified. Simplifying issues without dumbing them down is a hallmark of powerful nonprofit film making.
#SheInspiresMe opens with a raw and authentic story that leads into rapid-fire edits – more suitable for this online film than for responsive TV – and then inspires people to join the movement of Women for Women International.
The simple, clear messaging connects with its audience at a fundamental level: Your love will inspire her. Her courage will inspire you.
The film generated great social engagement, and even inspired a long-sought celebrity ambassador to proactively contact the organisation.
Bio
Gillian is part of DTV’s Creative Strategy team, working across all clients to find the sweet spots where the needs of NGOs and their audiences meet. She's led a huge range of fundraising and campaign messaging and communications, for more years than she cares to say.