With Bluesky making waves as the newest social media platform, organisations are asking if it’s time to join. Our blog explores what makes Bluesky unique, its potential for charities, and whether it’s worth incorporating into your strategy.
Read MoreWe invited a group of Year 12 students from Cardinal Pole Catholic School into our London office for Insight Day, as part of our collaboration with the non-profit organisation My Big Career.
Read MoreWe are really excited to be working with the British Red Cross to produce their new Digital Cash campaign. The film will highlight their hugely important work supporting people in crisis throughout the world.
Read MoreAccepted wisdom for lottery campaigns is that audiences need to see the prize on offer in the advert to make the decision to respond and play. However, we are beginning to see that it is not the only way.
Read MoreExploring sustainable approaches to ‘emergency’ film fundraising.
Read MoreOver the past 9 years we have gathered data to test our hypothesis that a strong direct-response fundraising film to recruit regular donors at scale is channel-neutral. Here are our findings.
Read MoreBritish Muslim are a large, generous and engaged audience and comprise an established market sector. When it comes to charitable giving, how can we approach this audience in an authentic, ethical, and effective way?
Read MoreThere have been quite a few updates in the video and digital world recently, and we have curated a collection of articles, focusing on the most relevant ones for digital fundraising.
Read MoreWith 2023 in full swing, many of us are planning for the year ahead. Here is some cherry-picked digital news to keep an eye on.
Read MoreWe picked up a few interesting reads to kickstart your 2023. Some looking back at the insights from 2022 and others focusing on the year ahead.
Read MoreIf everyone is watching Neflix (or Prime, Disney, Apple TV) is normal TV dead, or are people still watching broadcast (or linear) TV? And if they are, who exactly is watching it and how is advertising working for charities on TV at the moment?
Read MoreWe share with you Magpie, our digital update with the best blogs, newsletters and email updates, handpicked by us to help fundraisers improve their knowledge and understanding of charity digital fundraising.
Read MoreDTV wanted to know whether QR codes could have an impact on DRTV fundraising too. This is what we learned.
Read MoreTo create campaigns for our clients we are used to filming worldwide. As you can imagine, we meet amazing people! Not just those who kindly share their stories, but local camera crews and fixers who make it all happen. Now, to meet the needs of our clients, and to provide work for our in-country friends and colleagues, we’ve created Muddy Tripods.
Read MoreWith changes to iOS and Facebook recently, we thought it would be useful to highlight these and offer some tips on what you need to do to minimise the impact to your fundraising.
Read MoreHaving barely been anywhere in two years, just a few weeks ago I travelled to Tanzania to film some of the truly transformative work funded by Smile Train. DTV aims to minimise our footprint wherever possible, so it was just me coming from the UK to meet up with camera crew and a stills photographer from the region.
Read MoreAs well as being a successful stand-alone fundraising strand, digital (and specifically social) is a wonderful playground. It presents some great opportunities, but there are also potential pitfalls to consider if you want to use digital to inform another channel, like DRTV. Just like any playground: swings and roundabouts. Sal Tejani, Head of Digital, takes a deeper look at testing different propositions and creative treatments for meaningful digital testing.
Read MoreHow do you raise money through a TV and digital campaign to combat a crime as sensitive and exploitative as digital sexual abuse? That was the challenge facing DTV’s Borie Han and her team in Seoul working with their client Amnesty International. Borie takes up the story…
Read MoreLet’s be honest, you probably can’t help your supporters live longer, but you could help ensure their values will make a difference long into the future. Head of DTV Australia and New Zealand, Nicola Long, offers 10 steps to get you started with gift in wills (Legacy/Bequest) DRTV and digital.
Read MoreYou know what it takes to make a great legacy fundraising film, right? Inspiration, impact, powerful human stories, the highs and lows of emotion, despair and hope, the stuff of life…. wow, that can feel like quite a challenge. And yet, you’ll find all of that and more in this classic TV ad from Guinness!
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