Digital video fundraising at your fingertips

 

Our latest DTV Inspiration & Insight webinar unpacked the complex and compelling world of digital fundraising. Around 300 fundraisers joined us from across the world, from Australia right across Asia, including Indonesia, Taiwan and Korea and all across Europe.

Did you miss it? Then read on.

Every great fundraiser knows that out of adversity can come opportunity. And we have certainly seen that across the world since the onset of the pandemic. With some established channels, such as F2F and physical events, decimated globally, digital fundraising has provided new opportunities.

Fundraising through social media channels has taken centre stage. And key to success is the ability to build a programme not just on video, but on video that is engaging, emotive and that inspires response.

Most good causes are using video in some form, but few are using it successfully to recruit regular giving donors efficiently and at high volume. To do so requires mastery of three key areas:

· Insight: what are the latest global trends and insights; what’s happening with multi-screening; how important is video content?

· Strategy: how do you build a strategic digital video framework; which platforms should you consider; how do you plan a campaign; what are the key stages of building a long-term programme?

· Creative: what’s the best practice for developing highly engaging direct response video; what can you learn from a host of ROI-driven highly effective international case studies?

If you missed the webinar, or if you caught it and want to review the content, it’s not too late. Just drop me an email and I’ll connect you to a recording.

I hope you will enjoy seeing how to truly inspire donors through digital fundraising.

Saleem Tejani, Head of Digital — Saleem.tejani@dtvgroup.co.uk

 
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