Ever wish fundraising could feel more like a partnership?

In 2024, we launched 'Believe', a TV campaign for Care International's microloan product, Lendwithcare.

Through Lendwithcare people can make small loans to entrepreneurs in low-income countries – and 99% of loans are repaid.

At the heart of the creative's success was Rabecca – a truly inspiring businesswoman loved by her family and community. This was the perfect opportunity to "pass the mic", giving the hero of our piece the chance to tell her own story, in her own words, and show partnership in action!

At DTV we always aim to use local crews and knowledge wherever possible – and our Zambian cinematographer, was amazing! His ability to capture emotional stories and build close relationships was instrumental in getting the best out of Rabecca's story.

"Believe" is a really interesting example of how to fundraise using creative that empowers the contributor. If this is something you'd like to explore further, please do get in touch! And if you're feeling inspired to support an entrepreneur like Rabecca, head to Lendwithcare.org.