If Guinness can produce a life-enhancing legacy film, just think what your cause could do!

You know what it takes to make a great legacy fundraising film, right?

Inspiration, impact, powerful human stories, the highs and lows of emotion, despair and hope, the stuff of life…. wow, that can feel like quite a challenge. And yet, you’ll find all of that and more in this classic TV ad from Guinness!

Guinness TV Advertisement – The Purse

We used this ad as a little bit of inspiration in our recent webinar on ‘how to inspire legacy support through DRTV and film’.  We covered strategic advice, creative examples from across the globe, how to measure success, and a 10-point plan for getting started.

If you missed the webinar, fear not, you can get in touch with me and we’ll give you access to it.

Guinness used to say that ‘good things come to those who wait’. Well, you don’t have to wait; you can get access to lots of film samples and top tips on getting started by emailing us at helloDTV@DTVgroup.co.uk.

And please do let us know what you think.