Magpie: Digital Update January 2023
We picked up a few interesting reads to kickstart your 2023. Some looking back at the insights from 2022 and others focusing on the year ahead…
With the cost of living crisis hitting hard and it is more important than ever to put your supporters at the centre of your fundraising. Donor journeys will play a key role in this. Here are two great reads that could help you with that:
Don’t let Jargon ruin your relationship.
What to consider when planning your supporter journey.
DTV’s ‘Donor Survey Report 2022 is focusing on the rise in the cost of living in the UK and the giving trends. It's full of donor profiles, insight, resources and giving behaviours.
1 in 2 donors expect to give less over the coming year. But, 46% of those who give both one-off and RG donations, say they expect to maintain their current level of giving.
Charities will have to keep a close eye on digital CPMs as UK retailers are ditching traditional media channels in favour of digital advertising amid the current economic climate.
Meta launches new features for Instagram: ads in Explore home and profile feed and multi-advertiser and AR ads.
The value of storytelling for fundraising is no news to anyone. Meta’s Culture Rising 2022 Trends Report shows how people will connect, create and consume in the next few years. The report highlights the importance of representation and change in values, behaviour and shopping habits.
Charity Digital published a comprehensive guide on how to approach storytelling.
Two good reads to navigate the ever-changing data and measurement landscape.
Give Panel introduced SMS for Facebook Fundraising, check it out.
Thank you for reading.
Bios
Flor is a Digital Planner at DTV and has worked in digital fundraising for more than 6 years. Coming from Argentina, she has helped create successful strategies for many good causes around the world. Flor has joined DTV to help our clients develop their digital acquisition programmes.
