Magpie: Digital Update March 2023
With 2023 in full swing, many of us are planning for the year ahead. Here is some cherry-picked digital news to keep an eye on:
A test-and-learn approach to know what works for your supporters and audiences is key for digital campaigns. This is a good read to see how companies are splitting their media budget in the midst of economic uncertainty.
Instagram launches a group messaging function after seeing a shift in engagement from the feed to private messaging. Yet, the feed is the go-to placement for most charities when it comes to paid campaigns. It will be interesting to see if this change has an impact on direct response performance.
Here’s a great article from Social Media Examiner on how to scale your organic video strategy.
Youtube offers more incentives to creators to re-engage with younger audiences and launches Cost-per-Hour mastheads to help own big brand moments.
Display is getting more and more uptake across charities as it helps build large retargeting pools. Here is an update that will impact those who are using Google display from May onwards.
All eyes are on video views and how to measure them.
Google Analytics 4 is finally kicking in this July. Here is a useful article from Charity Comms explaining the latest changes and how they will impact reporting
More than ever before, fundraising needs adaptability and innovation in order to continue attracting support in an ever-changing social and political landscape. If you’d like to watch our latest webinar ‘Flux, hope and charity’ looking at meta trends affecting the fundraising sector, request a copy here.
Bio
Flor is a Digital Planner at DTV and has worked in digital fundraising for more than 6 years. Coming from Argentina, she has helped create successful strategies for many good causes around the world. Flor has joined DTV to help our clients develop their digital acquisition programmes.
