Bluesky: the social media platform everyone’s talking about
Let’s dive into the basics.
Bluesky, the latest contender in the busy world of social media, officially opened its digital doors to the public in February. At first glance, it looks pretty similar to platforms like X and Threads - allowing users to post (or ‘skeet’), reply, and message others. But look a little closer, and you'll see that Bluesky is trying to break away from what already exists, carving out its own, unique space…
Because unlike X, Bluesky aims to give you more control over your experience. Want to tailor your feed to suit your interests? On Bluesky you can do just that. By choosing specific algorithms to shape what you see, users can create custom feeds that suit their mood or interests. Think a feed full of cats behaving badly or perhaps a go-to space dedicated to the latest fundraising trend. The possibilities are endless.
Should You Be on Bluesky?
The million dollar question: does our organisation need a Bluesky account?
Right now, Bluesky is still in its early days, and time will tell if it becomes a serious rival to X. While some charities, including Cancer Research UK and WWF UK have already dipped their toes in, sharing relevant updates and content, many are still observing from the sidelines.
Want our advice? While it’s too soon to overhaul your entire social media strategy - right now, ads aren’t allowed on Bluesky, meaning there’s no direct advertising opportunities for charities or any other organisations, it is a great time to experiment. We’d suggest that your digital teams spend some time on the platform:
Following organisations similar to yours
Engage with other users to build connections
Think about how the channel could be used to enhance your existing long-term goals.
Consider setting up an official Bluesky account to secure your organisations relevant username
Because whilst we can’t know how successful Bluesky will be in the long-term, one thing’s for sure— Bluesky has captured a lot of attention in a short amount of time. With its rapid growth - it’s now exceeded 24 million users , it’s definitely worth keeping an eye on this platform.
For now, Bluesky offers a potential light at the end of the tunnel - a refreshed space, away from the toxicity associated with X and a chance to experiment with something new.
Bio
Adèle is a senior digital strategist at DTV with over eight years of experience in the sector. She started her career in international development, contributing to UK and global advocacy campaigns before moving into fundraising. Today, Adèle works with a diverse range of charities to develop digital fundraising strategies, better understand audience motivations, and improve overall donor journeys.