Why did the British Red Cross choose DTV to produce their new digital campaign?

The British Red Cross is one of the world’s most known and beloved humanitarian organisations. They were looking for an expert partner to produce their new Digital Cash campaign.

We are delighted to announce that, following a competitive pitch, they chose the DTV team to work on their new film, which will highlight their hugely important work supporting people in crisis throughout the world.

Why did they choose DTV?

Katie Johnson, Digital Fundraising Strategist from the British Red Cross said:

“We loved DTV’s pitch; the concept met our brief, bringing to the fore the human stories behind our humanitarian response, and we could see how it will be arresting to help win cut-through, as well as driving direct response for cash donations in aid of our work.”

Saleem Tejani, DTV’s Global Strategy & Digital Director added:

“We were absolutely thrilled to win this pitch and honoured to be working with the BRC team again. Our pitch was grounded in deep insights from our planning team, allowing us to present a host of inspiring creative ideas which were backed up by our extensive experience in producing some of the most successful direct response video creative. We can’t wait to see this campaign launch and deliver the desired fundraising performance for such a great client”. 

Bio

Saleem has spent more than 20 years working in the UK’s leading fundraising agencies, firstly at Bluefrog, then at Open and now at DTV. He has helped many charities build highly effective acquisition, retention and legacy fundraising programmes integrating both on and off line channels. Saleem joined DTV to develop and implement their digital offering, including web optimisation for DRTV, digital donor journeys and using direct response video effectively for recruiting donors in social channels. He is a passionate fundraiser and loves creative development and digital integration.